Thursday, December 11, 2008

Congo Design - "Bitty Fluff"

Here's the new Congo Design - "Bitty Fluff" on Hyena Cart:


I've been working with Jenny from "Jenny's Simply Clean" on a redesign of the "Bitty Fluff" Congo. The Congo itself is such a cute idea; all of the vendors sell things specifically designed for newborns and infants.

Jenny requested an overall theme of "chocolate brown, sage green, blue, and pink", and a design that would reflect the excitement and joy that comes from having a newborn.

I thought a lot about it and the color scheme reminded me of cherry blossoms (our family lived in Maryland when I was in high school and went to the cherry blossom festival in DC every spring).

I found this information about the symbolism of cherry blossoms:
Cherry Blossom info at Wikipedia
Whereas in China the cherry blossom symbolizes feminine beauty, the feminine principle, or love in the language of herbs, in Japan the cherry blossoms are believed to exemplify the transient nature of life, because of their short blooming times.
Sakura, or Cherry Blossom is an omen of good fortune and is also an emblem of love, affection and represents spring. Cherry blossoms are an enduring metaphor for the fleeting nature of life, and as such are frequently depicted in art.
Symbolism of the Cherry Blossom
A cherry blossom is the symbol of spiritual beauty.

It seemed like the perfect symbol for the Congo because infants are only small such a short time and then they grow into silly little toddlers and then preschoolers...and before you know it, they've grown into beautiful people!

I designed "Bitty Fluff" Congo around cherry blossom trees with a blue background. Each of the vendors' shop names buttons is a different arrangement of different-colored cherry blossom flowers.

Here's the new "Bitty Fluff" Congo design:


Here was the original design:


I hope the ladies at Bitty Fluff enjoy the new design as much as I loved creating it!

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